Building Long Term Relationships with Influencers
Truly engaging your influencers, motivating them to take action and building the foundation for real, lasting relationships where they feel loved is a never-ending process that goes beyond customer service and gets to the very core of how people 'feel' about your brand.
To successfully build long-term relationships with your customers (and potential customers) you need:
- The right set of tools to analyse dialogue
- Appropriate and transparent brand language
- The right engagement strategy
- A plan to maintain the relationship well into the future
Leave out any of those elements and your social media marketing strategy will fall flat on its face.
There is no 12-step process to winning friends and influencing people, but if you've started tracking dialogue, analysing conversations and creating profiles of your influencers, you should have enough of an idea of who they are and what they want to start building long-term relationships with them.
dp dialogue's advertising partner, de pasquale, has been developing strategies to help clients better understand what their customers want for more than 20 years and its technology partner, e-CBD, has a ten-year reputation for providing cutting-edge conversation tools. Unlike any other social media marketing agency in Australia dp dialogue is uniquely positioned to take the analytical data gathered from proprietary software and turn it into strategic advice on short and long-term engagement strategies and relationship-building platforms. There is no menu of services, or magic wand to create fans, but some of the solutions we can provide include:
- Creating forums to give you more control over the dialogue
- Revised customer service platforms allowing greater interaction between you and the people who buy your products and services
- Influencer consultation platforms to include your fans and hecklers in the product development process
- Event Management
- Word of mouth marketing strategies
- Brand sentiment audits
- Creating dialogue
- Website development
- Intranet development
- YouTube Channel Management
- Search engine optimisation
- Search engine marketing
- Traditional advertising
- Online advertising
- Social media property management in:
- MySpace
- Wikipedia
- Blogs
- Flickr
- YouTube
- Second Life
- And much, much more...