But What if No One is Talking About Me?
How to create a talking point
You might think that your brand isn't the sort of product or service that people will really want to get excited about, but just because you're not the most remarkable company in the world doesn't mean you can't create a talking point. The Drury Inn chain of hotels in America wanted to get more people talking about them, but instead of trying to start conversations about cheap hotels, or give people a referral card, they simply gave guests free long distance phone calls after 6pm. It barely cost them a cent, but it turned every single person who stayed at the hotel chain into a telemarketer for the business. Because the calls were free guests would phone everyone they knew, and you can bet that the name of the hotel chain they were staying at came up in almost every one of those conversations.
Social media marketing is a powerful marketing tool, but it's based around people having conversations. Most brands have conversations happening around them all the time, but occasionally, there isn't a whole lot being said. If you've monitored the dialogue around your brand and it becomes apparent that people just aren't talking about you, it's time to create a talking point. It can be as simple as the Drury Inn giving guests free long-distance phone calls (read the case study on the right over there), as complicated as John West creating a series of TV commercials with fisherman fighting bears, or as fun as Blendtec's 'Will It Blend' YouTube campaign.
Unlike any other social media or word of mouth marketing company in Australia, dp dialogue is attached to a traditional advertising agency. de pasquale was the most awarded Queensland agency at the 2008 Brisbane Advertising and Design awards and has a 20-year reputation for innovation, diligent planning, insightful thinking, and meticulous execution.
If people aren't talking about your brand, we'll work with de pasquale to create a story that gets them talking.
Further Reading
Check out dp dialogue director Matt Granfield's award-winning article for Marketing Magazine on 'How to Get the World's Attention Without Being Remarkable'.