Some Facts and Figures You Should Know about Social Media and Word of Mouth Marketing

• 78% of people trust consumer recommendations
• Facebook is more popular than porn
• 75% of adults use social networks
• Australia has over 400,000 bloggers
• 13 hours of video are uploaded to YouTube each minute
• 14% of people trust ads
• People see 3,000 ads a day
• Telling and selling is dead – Proctor and Gamble