During the current economic environment, The massive surf wear company, Billabong, is experiencing extremely tough trading conditions and as a result, reported an earnings downgrade which sent it’s share price down dramatically.

Surfstitch on the other hand, is relatively small online only surfing retailer that has grown from strength to strength and is challenging it’s competitor on it’s home turf. In fact, Surfstitch has grown by double over the last 3 months and things don’t look like slowing down for the company.

The move of the Australian consumer to buy online more has been helping Surfstitch grow as strong as it has. Another reason is that Surfstitch offers many more brands and goods than a traditional bricks and mortar store offers. The store offers over 250 brands and next day delivery to many parts of the country.

The store was founded 3 years ago and has grown to the point where they now get 50,000 visits a day. There popularity has also been due to the fact that they frequently have a Surfstitch promo code.