@karalee asked me to guest-post on her new blog yesterday and since it was her birthday I was only too happy to oblige. The piece is a Seth Godin-esque overview of why marketing, advertising and PR are going wrong and how they could be working together much better. Long-time readers, first time callers may have noticed that I’ve been a little quiet in here lately. Sorry about that, I’ve been busy finishing up the year, putting case studies together for a new DP Dialogue website and writing over at Marketing Mag. Stay tuned though, there’s some big things happening next year.

The thing with Brisbane is, the weather is just so unpredictable.

Saturday      Chance of late thunderstorm.           Min 19    Max 30
Sunday        Chance of late thunderstorm            Min 20    Max 31
Monday        Possible afternoon thunderstorm        Min 21    Max 32

I wonder whose job it is to write the updates on the official Bureau of Meteorology website. I wonder if they get any copy writing training. I wonder if there’s a style guide for what they do.

Regardless, I hope the chance of late thunderstorm doesn’t impede Breaka Poolies. With 3000 kids, some famous rock and roll bands, a theme park and a hell of a lot of flavoured milk, it’s the biggest social media marketing project we’ve worked on so far and I dearly hope it comes off without a hitch. Expect some pretty decent case studies out of it shortly.