It’s always our hope that we can work closely with our clients to grow the relationships–at the end of the day, it is a relationship between the brand and the consumer that we’ve generated. Our great hope (and strategic recommendation) is always around growing these relationships.

My name is Gary Stein. I run the strategy department here at Ammo Marketing. Thanks for the post and for the recognition.

You bring up a key point about the nature of the work that we do. We focus on achieving a business goal, just like traditional advertising. That is, our briefs have things like “raise awareness” and “connect to new market” or “increase consideration”. We are a marketing agency, not a creator of spectacles.

So, that means, if we do create a spectacle, it serves a marketing purpose. And, even more, we find ways to make sure that the spectacle generates some message momentum so that the effect lasts longer than just the spectacle itself.

Lastly, there’s also this strange side-effect: once we do a project we have achieved the business goals, but have also generate a bunch of real relationships with real people.

Those relationships, in our view, are an asset. In fact, we can put a (rough) financial value on it. The problem, though, as you note, is that the value very rapidly depreciates if nothing is done to nuture it.

Thanks again.