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And the number of ads the average consumer sees every day is…

1033

I’m going to write a detailed article about the results for Marketing Magazine which will be out soon, but some interesting points to note include:

  • If you want to avoid seeing ads, underwater is a good option
  • Commercial TV and Radio feel like an advertising wilderness compared to the Internet, or your typical city street corner
  • It’s hard to count ads on TV because you’re so used to ignoring them
  • Defining an ad is even harder

Stay tuned for more info and some ’scientific-style’ results soon.

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This entry was posted on Monday, January 5th, 2009 at 11:15 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “And the number of ads the average consumer sees every day is…”

    1. Nathan Bush

      January 5th, 2009 at 4:47 pm

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      Very cool. Let’s hope submarines aren’t the next luxury vehicle or we’re out of a job. Be interesting to compare the 3,000 ad per day studies with yours and see why they are different. Is it the definition of ‘ad’, movements, demo’s etc etc?

    2. Matt Granfield

      January 5th, 2009 at 6:37 pm

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      Lotus just put out a carmarine thingy: http://jalopnik.com/356461/rinspeed-squba-bonds-lotus-submarine-made-real - I’d be worried Nath…

    3. A (very, very slightly) Scientific Study of Brand Recall in the Average Consumer » Zakazukha Zoo Social Media Marketing Blog

      January 13th, 2009 at 9:42 am

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      [...] if not, no worries, I’ll never bother you again, but thanks for visiting all the same!Last Sunday I counted the number of ads I saw in a day. The number came to 1,033. I wanted to wait a little while before I tried to recall [...]



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