Blogger Outreach Case Studies
I’ve been on the receiving end of a few blogger outreach programs over the last year. The most notable of which was an admirable effort by Kirrihill Wines where I scored 13 bottles of their vino in exchange for, well, nothing. They got some free press out of me, I got some wine - it was cool.
I’m writing a report on blogger outreach at the moment, has anyone else had any experiences they’d like to share? Comment here or hit me up on Twitter @mattgranfield
Tags: Kirrihill Wines
Gordon Whitehead
August 20th, 2009 at 9:07 pm
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I got a bottle of Johnny Walker Black Label off a Newcastle City Councillor for promoting a branding idea. But I don’t know if that counts because I gave him the same idea over a year ago.
Also, got a free tray of chocolate cakes for mentioning a cafe on a couple of my blogs and in the press.
Lisa Johnston
March 11th, 2010 at 10:27 am
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Hi Matt
How did you go with that Blogger Outreach report? I would be really interested in having a peep.
Lisa