The thing with Brisbane is, the weather is just so unpredictable.

Saturday      Chance of late thunderstorm.           Min 19    Max 30
Sunday        Chance of late thunderstorm            Min 20    Max 31
Monday        Possible afternoon thunderstorm        Min 21    Max 32

I wonder whose job it is to write the updates on the official Bureau of Meteorology website. I wonder if they get any copy writing training. I wonder if there’s a style guide for what they do.

Regardless, I hope the chance of late thunderstorm doesn’t impede Breaka Poolies. With 3000 kids, some famous rock and roll bands, a theme park and a hell of a lot of flavoured milk, it’s the biggest social media marketing project we’ve worked on so far and I dearly hope it comes off without a hitch. Expect some pretty decent case studies out of it shortly.

This entry was posted on Friday, December 4th, 2009 at 11:20 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.