Christmas Thoughts
Three thoughts:
- One of the gifts I bought myself for Christmas was the latest hardcover edition of Kotler’s standard textbook, Principles of Marketing. Nowhere in the index or table of contents does it mention Christmas. This is a good thing.
- I was given the board game Mastermind as a present. It’s cool. They have an official iPhone app, which is nice to see. By having Mastermind at my fingertips, I will have more exposure to the brand and the iPhone app will most likely make me want play the board game more. If only the Scrabble people would cotton-on to the idea.
- Merry Christmas!
