Definition of Social Media Marketing
Someone asked me for a definition of social media marketing this morning. I had to pause for a second, but eventually came up with this:
“Social media marketing is engaging people in online dialogue and using those conversations to exchange value.”
I’m going to run with that for now. I haven’t seen a consensus on the definition anywhere else.
Next up: elevator pitch.
Tags: Social Media
Kirrihill Wines: Calculating Social Media Marketing ROI » Zakazukha Zoo Online Marketing Blog
October 16th, 2008 at 4:29 pm
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