Nintendo, Sony and Microsoft provide solutions to people with video game problems. The trouble was, in 2006, the proportion of people who realised they had a gaming problem in need of a solution was very small in comparison to the population of the earth. Worse still, most people with video game problems needed to get hold of their mom’s (sic) purse first.

Rather then come up with the next fastest/loudest/baddest/blue rayest/most violent/most banned/most wanted new gaming console in the history of the world to date, Nintendo, instead, were smart. Very smart. They created Wii. Kids like it. Mom’s love it, heck, even the Queen of England has one. In fact, Wii sales now account for more than both main competitors combined.

If you’re going to develop a new product, think outside the (X) box. It’ll pay off. Especially if you back it up with customer service people rave about.

This entry was posted on Monday, September 15th, 2008 at 9:15 am and is filed under Hot Tips, Inspiration. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.