Comments on: For sale: Baby shoes, never worn. http://www.dpdialogue.com.au/zakazukhazoo/for-sale-baby-shoes-never-worn/ A Social Media Marketing Blog Wed, 17 Mar 2010 06:15:35 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Matt Moore http://www.dpdialogue.com.au/zakazukhazoo/for-sale-baby-shoes-never-worn/comment-page-1/#comment-690 Matt Moore Mon, 02 Mar 2009 23:47:18 +0000 http://www.e-cbd.com/zakazukhazoo/?p=391#comment-690 Matt - I'm glad you chose that Hemingway six worder. It is one of my favourites. And yet the protagonist(s), beginning, middle & end are all implied - which is part of its power. The ad thing is interesting. There are ads that are beautiful 30-second short films but don't drive sales of their products. To an outsider like me, there seems to be a bit of a disconnect in ad circles between appreciation/art (the awards culture) and effectiveness/commerce (selling stuff). It's not just a question of talent but also experience. TV ads have developed over 50 years. We've had the internet as a mass medium for about a decade. Our ability to tell stories in this medium is still embryonic but developing very quickly - and that tension between art & commerce won't go away, in fact it should drive some the most innovative storytelling we see. There's a whole other discussion about the monopolization of storytelling in marketing by advertisers but that's a rant for another time. Matt - I’m glad you chose that Hemingway six worder. It is one of my favourites. And yet the protagonist(s), beginning, middle & end are all implied - which is part of its power.

The ad thing is interesting. There are ads that are beautiful 30-second short films but don’t drive sales of their products. To an outsider like me, there seems to be a bit of a disconnect in ad circles between appreciation/art (the awards culture) and effectiveness/commerce (selling stuff).

It’s not just a question of talent but also experience. TV ads have developed over 50 years. We’ve had the internet as a mass medium for about a decade. Our ability to tell stories in this medium is still embryonic but developing very quickly - and that tension between art & commerce won’t go away, in fact it should drive some the most innovative storytelling we see.

There’s a whole other discussion about the monopolization of storytelling in marketing by advertisers but that’s a rant for another time.

]]> By: Matt Granfield http://www.dpdialogue.com.au/zakazukhazoo/for-sale-baby-shoes-never-worn/comment-page-1/#comment-368 Matt Granfield Thu, 16 Oct 2008 22:46:43 +0000 http://www.e-cbd.com/zakazukhazoo/?p=391#comment-368 No, Shakespeare and Hemmingway would have been writing The West Wing and Weeds, but my point is, some very smart minds are working in TV advertising because that's the pinnacle up-and-coming story tellers are aiming for, they're not aiming at digital, yet. And yes, of course there'll always be people who want to write obscure novels, but great story tellers will want to make ads as well. No, Shakespeare and Hemmingway would have been writing The West Wing and Weeds, but my point is, some very smart minds are working in TV advertising because that’s the pinnacle up-and-coming story tellers are aiming for, they’re not aiming at digital, yet. And yes, of course there’ll always be people who want to write obscure novels, but great story tellers will want to make ads as well.

]]> By: David Gillespie http://www.dpdialogue.com.au/zakazukhazoo/for-sale-baby-shoes-never-worn/comment-page-1/#comment-367 David Gillespie Thu, 16 Oct 2008 22:38:42 +0000 http://www.e-cbd.com/zakazukhazoo/?p=391#comment-367 I'm calling you out on this one Matt. Shakespear and Hemmingway would have been making Budweiser commercials? Two of history's greatest writers? You my friend, are jumping the shark on this one! I’m calling you out on this one Matt. Shakespear and Hemmingway would have been making Budweiser commercials? Two of history’s greatest writers? You my friend, are jumping the shark on this one!

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