Nuggets of Seth Godin Goodness
- Books are souvenirs that hold ideas
- If it’s so dangerous to have your ipod on during takeoff and landing, how come you’re allowed to have it with you on the plane at all? Does all the scolding actually increase safety? How?
- Being noticed is not the same as being remarkable. Running down the street naked will get you noticed, but it won’t accomplish much.
- Permission is like dating. You don’t start by asking for the sale at first impression. You earn the right, over time, bit by bit.
- Given the choice between amazing, guaranteed service with a one day wait or interminable waits on hold with people who can’t really help you right now… well, the choice is pretty easy.
- Maybe you can’t make money doing what you love
- Attract people in trouble–>Help solve their problems–>Build your reputation–>Sales happen.
Tags: Seth Godin
