Scratch and Sniff Marketing
My desk smells like strawberry ice cream. It’s fabulous. I can’t remember getting a bit of direct mail that excited me since, well, ever. Appropriate then, I guess, because it’s an ad for direct mail. And it came in the post. Wonderful stuff, and lovely proof that until we get smellyvision or scenternet, sometimes you just can’t beat a bit of paperto get the ol’ factory system going. Maybe GM and Chrysler need more scratch and sniff ads. Kudos to the Open Mind Research Group.
Daniel Oyston
April 3rd, 2009 at 8:22 am
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I got this in the mail as well. I was spewin though cause the Vanilla and Chocolate weren’t scratch n sniff. I don’t like strawberry icecream