Posts Tagged ‘Advertising Saturation’

And the number of ads the average consumer sees every day is…

Monday, January 5th, 2009

1033

I’m going to write a detailed article about the results for Marketing Magazine which will be out soon, but some interesting points to note include:

  • If you want to avoid seeing ads, underwater is a good option
  • Commercial TV and Radio feel like an advertising wilderness compared to the Internet, or your typical city street corner
  • It’s hard to count ads on TV because you’re so used to ignoring them
  • Defining an ad is even harder

Stay tuned for more info and some ’scientific-style’ results soon.