I love reading books on marketing and advertising because, quite clearly, I am a marketing and advertising nerd. Here’s what’s on my bookshelf at the moment, in no particular order:

• The Long Tail - Chris Anderson’s classic musings on the economics of endless choice and unlimited demand on the Internet
• Marketing Planning and Strategy - Standard-issue marketing management textbook
• Cutting Edge Advertising - It’s a print advertising book, but Jim Aitchinson’s third edition has tonnes of creative inspiration
• Hey Whipple, Squeeze This - A great guide to creating great advertising that no award-school graduate should be without
• Lovemarks - The future beyond brands by Kevin Roberts, Saatchi and Saatchi’s worldwide CEO, not as promising as it sounds unfortunately
• Principles of Marketing - Edition 12e of the book that has probably made Phillip Kotler a gazillionaire
• Meatball Sunday - I reckon Seth Godin lost his way, funnily enough, with Tribes, but this one is a good read

What are you reading at the moment? I have a long weekend coming up and would love some inspiration…