Park Marketing/ I (heart) BNE
Thursday, August 13th, 2009So as of 4.30pm this afternoon I cease to be a homeless vagabond and become a home-owner. I thought I’d try and get to grips with the concept by having a picnic in New Farm Park last weekend because it’s my new local spot of grass. I’d been to the park many times before of course, but it wasn’t until last weekend I realised it had a website, and these cool signs.




I’m sure other parks have a website, and I’m sure other parks in the world have cool sign art, but I can’t imagine too many parks have both. If they do, they certainly don’t have The Powerhouse as well. That’s why I love Brisbane. It’s a city of the sun, but it has the arts at its heart, and since it can’t rely on a harbour to get by, it does a brilliant job of marketing itself.

…Even if they ripped off NY







