Posts Tagged ‘Journalism’

Dusting off the notepad; starting a new little black book

Tuesday, January 27th, 2009

Five hundred and ninety-nine million, nine hundred and ninety-nine thousand, nine hundred and ninety six things happened to other people last week that had absolutely no impact on this blog. Luckily, four things happened to me that did.

  1. I was unpacking in my new apartment and found my old ‘little black book’ from back in my journalist days. It was full of lots of interesting and important phone numbers from 2001, none of which are relevant anymore because all the people would have moved on, but it was a fascinating collection nonetheless. The fact that most of them had fax numbers and very few of them had email addresses says it all really.
  2. I was in a business meeting and, describing my background to someone, Gino (the other half of DP Dialogue) referred to me as a ‘journalist with a lot of digital experience’.
  3. Al Jazeera called and wanted an interview with me for a current affairs program on their English news channel. They’d read a piece I’d written on the Israeli military’s use of YouTube and the Palestinian response. I researched them, threw out my ill-informed assumptions and said yes.
  4. Kate from Marketing mag called an wanted an interview on social media marketing. The last question she asked was about my opinions on the future of ’social media’. I responded by saying that my opinion doesn’t really count for much, but if you look at what Rupert Murdoch has been doing and saying on the subject you can learn a lot.

I started this blog seven months ago to write a lot and ideally learn a lot more. I think I’ve achieved both and the feedback from people around the world has been amazing. I’ve had arguments with English football fans about sports sponsorship, caused heated debate in America about the future of wine journalism and been interview on Arabic television. All in all, it’s been a great seven months and a fun 20,000-odd words.

Enough then, from me. At least for a little while. If you want my opinion on something marketing-related it’s almost certainly here in Zakazukha Zoo, there’s a table of contents organised by category on the right and search box up there at the top will guide you if you get lost. I don’t think I need to write much more about social media for the moment, but I’m hardly going to put this baby to sleep.

In fact, to the contrary, I’m dusting off the notepad and starting a new little black book. Stand by for a series of interviews with people I think can contribute something more important than I can to these pages. Screw what I think, let’s see what people smarter than me have to say. I think it will be a fun ride and you’re cordially invited.

‘Six Questions with…’ will be the title. First cab off the rank is Seth Godin. Queue the opening credits, launch title sequence, lights down, and we’re on in five. Four. Three…