Mother Theresa was probably the BEST marketer of the 20th Century. Her directive from senior management was to “go into all the world and preach the good news to all creation” She ended up running 610 missions in 123 countries. It’s downhill from there though.

The chill-out room at schoolies week. School scripture. Suspicious looking ‘learn to surf’ lessons run by smiley people with tents. Bob Dylan’s Slow Train Coming album.

The two young men in suits with nametags, door-knocking on a bright Sunday morning. Hillsong. Ted Haggard.

Missionaries, ‘helping’ the aborigines, the islanders, the Africans and the Chinese.

The man standing on a street corner, quoting from the bible and talking about the end of the world.

Abortion ‘help lines’. Jihad training centres.

Terrorism.

Religious people do some terrible marketing, but they’re incredibly effective at it. Proof, I think, that the more remarkable your product is, the less you need to worry about strategy.

Name one other brand people are quite literally happy to die for. And don’t say Marlboro.