Toyota Yaris Social Media Campaigns… So far, Meh
Friday, October 30th, 2009I’m watching the Yaris social media campaigns with interest.
a) Because I run a social media agency
b) Because none of the ideas coming out seem very original or groundbreaking so far. In fact, they’re straight out of AWARD school. Literally. Here’s an idea my girlfriend (who now works at Sapient Nitro) put in her book a few months ago. I’m not accusing One Green Bean of stealing the idea, because they clearly (surely) didn’t, it is uncanny though. I was hoping for better from the pitching agencies. At least One Green Bean are putting people in the car - surely any campaign that doesn’t do that gets an instant fail. Saatchi and Saatchi’s idea of a film contest bores the fuck out of me to be honest.
