Anyone who thinks their customers don’t use the Internet should look out their window…
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Zakazukha Zoology
"Beautifully written (and) of value to all modern marketers. (Zakazukha Zoo) Showcases Matt’s considerable writing skills and experience ... simply a great read..." - Media Hunter
"Brilliantly written and a piece of work that should be placed under every marketers nose and made to read..." - The Marketer
"Getting the praise it deserves..." - Marketing Magazine
Nathan Bush
December 31st, 2008 at 8:29 am
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Very cool. I think Brisbane should be very wary of your new pad and those extra powerful binoculars.
Zac Martin
January 1st, 2009 at 8:57 pm
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Nice. I wish I had more ideas and posts like these.
Anywho, just because your customers use the Internet, doesn’t necessarily mean they’re a part of any relevant community or conversations about you. The internet may be flooded, doesn’t mean the water tastes any good.
Matt Granfield
January 3rd, 2009 at 9:32 pm
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But of course Zac. Forget about communities, the point is, 75% of Australians are online. Companies have no excuses, no matter how big or small they are. People transact and research online. I had a meeting with two 50-60-something senior partners at KPMG last month and they were skeptical about how much their clients were using the Internet, until they realised how much they used the Internet.
Steve Sammartino
January 7th, 2009 at 9:03 pm
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This is really great visual which just tells is all. Well done!
Steve.
Stilgherrian
January 8th, 2009 at 4:47 pm
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Matt, I’m astounded that senior partners at KPMG are unaware of what’d be happening in their clients’ businesses. Isn’t their job to keep abreast of this stuff?
gkoya » Look out the window at the Zakazukha Zoo
January 9th, 2009 at 8:40 pm
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[...] Anyone who thinks their customers don’t use the Internet should look out their window… » Zakazu… (tags: internet ubiquity) Share and Enjoy: [...]
Matt Granfield
January 12th, 2009 at 1:29 pm
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It’s not so much that they weren’t aware of what’s happening in their client’s businesses, more that they had trouble getting their heads around the proliferation of the Internet into the everyday lives of their clients.
Brisbane Floods - When Email Virals are Used for Good » Zakazukha Zoo Social Media Marketing Blog
May 21st, 2009 at 6:15 pm
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[...] finished. (Jeez I like long sentences). It had stopped raining by then and I live on a nice high hill, so I was kind of oblivious to the damage, at least until an email did the rounds of the office [...]