Comments on: The Ten Buyer Behaviour Trends in a Recession http://www.dpdialogue.com.au/zakazukhazoo/the-ten-buyer-behaviour-trends-in-a-recession/ A Social Media Marketing Blog Wed, 08 Sep 2010 03:09:59 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Fab Finds Friday | SNOBs - Social Network For Opportunistic Businesswomen http://www.dpdialogue.com.au/zakazukhazoo/the-ten-buyer-behaviour-trends-in-a-recession/comment-page-1/#comment-898 Fab Finds Friday | SNOBs - Social Network For Opportunistic Businesswomen Fri, 03 Jul 2009 04:07:54 +0000 http://www.dpdialogue.com.au/zakazukhazoo/?p=1238#comment-898 [...] FAB FIND: Wanna know where your customers are spending when the purse strings are tightened? We found the Ten Buyer Behaviour Trends in a Recession at Matt Granfield’s blog. Matt is a columnist for Marketing Magazine; he interviewed researcher Jules Starck for these insights. http://www.dpdialogue.com.au/zakazukhazoo/the-ten-buyer-behaviour-trends-in-a-recession/ [...] [...] FAB FIND: Wanna know where your customers are spending when the purse strings are tightened? We found the Ten Buyer Behaviour Trends in a Recession at Matt Granfield’s blog. Matt is a columnist for Marketing Magazine; he interviewed researcher Jules Starck for these insights. http://www.dpdialogue.com.au/zakazukhazoo/the-ten-buyer-behaviour-trends-in-a-recession/ [...]

]]> By: Daniel Oyston http://www.dpdialogue.com.au/zakazukhazoo/the-ten-buyer-behaviour-trends-in-a-recession/comment-page-1/#comment-681 Daniel Oyston Fri, 27 Feb 2009 04:51:45 +0000 http://www.dpdialogue.com.au/zakazukhazoo/?p=1238#comment-681 My old man reckons you should always buy shares in grog companies when times are tough cause people drink more when they are depressed (apparently) The armchair effect also applies to the purchase of food as we see the sales of chocolate increase as more people opt to stay home in front of the TV. So then it would also apply to grog. There may be a good opp for a grog brand to focus on the Aldi and Optimism effects e.g. provide a cheap grog outlet/brand that has a fun/light-hearted personality and which promotes staying in and having a drink My old man reckons you should always buy shares in grog companies when times are tough cause people drink more when they are depressed (apparently)

The armchair effect also applies to the purchase of food as we see the sales of chocolate increase as more people opt to stay home in front of the TV. So then it would also apply to grog.

There may be a good opp for a grog brand to focus on the Aldi and Optimism effects e.g. provide a cheap grog outlet/brand that has a fun/light-hearted personality and which promotes staying in and having a drink

]]> By: Matt Granfield http://www.dpdialogue.com.au/zakazukhazoo/the-ten-buyer-behaviour-trends-in-a-recession/comment-page-1/#comment-675 Matt Granfield Mon, 23 Feb 2009 07:46:10 +0000 http://www.dpdialogue.com.au/zakazukhazoo/?p=1238#comment-675 @Kate Richardson - I think that's called the 'mattgranfield effect', just ask my bank manager! @Kate Richardson - I think that’s called the ‘mattgranfield effect’, just ask my bank manager!

]]> By: Kate Richardson http://www.dpdialogue.com.au/zakazukhazoo/the-ten-buyer-behaviour-trends-in-a-recession/comment-page-1/#comment-674 Kate Richardson Mon, 23 Feb 2009 07:31:55 +0000 http://www.dpdialogue.com.au/zakazukhazoo/?p=1238#comment-674 what about the in denial effect, where consumers continue to spend blindly where they spent before what about the in denial effect, where consumers continue to spend blindly where they spent before

]]> By: Matt Granfield http://www.dpdialogue.com.au/zakazukhazoo/the-ten-buyer-behaviour-trends-in-a-recession/comment-page-1/#comment-673 Matt Granfield Mon, 23 Feb 2009 06:00:57 +0000 http://www.dpdialogue.com.au/zakazukhazoo/?p=1238#comment-673 I think you'd be puffin' muffins to think otherwise Zoe :) I think you’d be puffin’ muffins to think otherwise Zoe :)

]]> By: Zoe Scaman http://www.dpdialogue.com.au/zakazukhazoo/the-ten-buyer-behaviour-trends-in-a-recession/comment-page-1/#comment-672 Zoe Scaman Mon, 23 Feb 2009 05:37:52 +0000 http://www.dpdialogue.com.au/zakazukhazoo/?p=1238#comment-672 Do you think this points to the rise of the shopping comparison sites like those in the UK? Do you think this points to the rise of the shopping comparison sites like those in the UK?

]]> By: Nathan Bush http://www.dpdialogue.com.au/zakazukhazoo/the-ten-buyer-behaviour-trends-in-a-recession/comment-page-1/#comment-671 Nathan Bush Mon, 23 Feb 2009 04:07:11 +0000 http://www.dpdialogue.com.au/zakazukhazoo/?p=1238#comment-671 Sorry that should have been 'The Terrorist Effect' Sorry that should have been ‘The Terrorist Effect’

]]> By: Nathan Bush http://www.dpdialogue.com.au/zakazukhazoo/the-ten-buyer-behaviour-trends-in-a-recession/comment-page-1/#comment-670 Nathan Bush Mon, 23 Feb 2009 04:06:36 +0000 http://www.dpdialogue.com.au/zakazukhazoo/?p=1238#comment-670 What about 'The Terrroist Effect?' - people know there is a potential danger out there but it hasn't reached them yet. They are alert, not alarmed. What about ‘The Terrroist Effect?’ - people know there is a potential danger out there but it hasn’t reached them yet. They are alert, not alarmed.

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