Toyota Yaris Social Media Campaigns… So far, Meh

I’m watching the Yaris social media campaigns with interest.

a) Because I run a social media agency

b) Because none of the ideas coming out seem very original or groundbreaking so far. In fact, they’re straight out of AWARD school. Literally. Here’s an idea my girlfriend (who now works at Sapient Nitro) put in her book a few months ago. I’m not accusing One Green Bean of stealing the idea, because they clearly (surely) didn’t, it is uncanny though. I was hoping for better from the pitching agencies. At least One Green Bean are putting people in the car - surely any campaign that doesn’t do that gets an instant fail. Saatchi and Saatchi’s idea of a film contest bores the fuck out of me to be honest.

yo-yaris1

Tags: yaris

This entry was posted on Friday, October 30th, 2009 at 3:34 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

6 Responses to “Toyota Yaris Social Media Campaigns… So far, Meh”

heather ann snodgrass

October 30th, 2009 at 3:52 pm

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glass half full version: I’d say your girlfriend is a really, really talented creative, Matt
Scott Taylor

October 30th, 2009 at 8:11 pm

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So as a client, which would you prefer, a ground breaking original idea that’s a ROI lottery, or a relatively dull idea that provides ROI in spades?

And yeah I know, the above idea is quite probably neither…but still.
Ben

November 1st, 2009 at 10:40 pm

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quick question - how would you measure the success of this yoyaris campaign and/or the warewolf one?

cute execution but what’s the end goal? how would you measure effectiveness?
Matt Granfield

November 2nd, 2009 at 10:57 am

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Scott and Ben, If their goal is to sell cars I’d be measuring the success based on the number of people who test-drove the car. If their goal is brand awareness I’d be wanting some reach figures.
cg

November 2nd, 2009 at 2:59 pm

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Love this bucketing. Spot on. They are both embarrassing pieces of shit.
Australia Toyota Yaris social media campaign Downfall | Laurel Papworth- Social Network Strategy

November 8th, 2009 at 6:48 pm

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[...] Matt Granfield “Saatchi and Saatchi’s idea of a film contest bores the fuck out of me to be honest.” There’s no social media here, just the usual “create us an ad”. [...]