« The Ten Buyer Behaviour Trends in a Recession
Sexism in Advertising Agencies »

Weekend Reading

I went trawling in the De Pasquale library, looking for some inspiring weekend reading. I found a complete back collection of the American Marketing Association’s Journal dating back over 60 years. Wow.

marketing1949

This entry was posted on Friday, February 27th, 2009 at 5:45 pm and is filed under Randomness. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Weekend Reading”

    1. Matt Moore

      February 28th, 2009 at 1:12 pm

      #

      One article is entitled “Teaching Sales Management to Adults”. Is this part of an age-based series? Toddlers? Teenagers?

    2. Matt Granfield

      March 2nd, 2009 at 10:52 am

      #

      Heh heh… It’s a consulting company that talks about how they teach university students differently to ‘adults’. Enthralling stuff.



Leave a Reply