Matt: Where’s a good place to go for lunch around here?

Nathan Bush: There’s a great place off Brunswick St Mall, near Subway, they do $5 wraps - they’re great.

Matt: Really?

Nathan: Yeah, just down the alley, past Subway. They’re great.

Matt: Cool.

Matt walks to mall, finds shop easily, it’s the one selling wraps just past Subway with the long queue outside. Pays five dollars for BBQ meatball wrap with lettuce, BBQ sauce and Mayo. Finds it to be Tasty.

Two Weeks later…

Matt: Hey Christie, do you want anything for lunch? I’m just going to get a wrap from this cool little shop in the mall.

Christie: No, I’m OK thanks, I’m going out today.

Matt: OK

Matt walks to mall, finds shop easily, it’s the one selling wraps just past Subway with the long queue outside. Pays five dollars for BBQ meatball wrap with lettuce, BBQ sauce and Mayo. Finds it to be Tasty. Comes back to office bearing wrap.

Gino: What have you got there?

Matt: It’s a wrap from this little shop in the mall. They’re five dollars. They’re great.

Gino: Nice

Kasey: What are you eating?

Matt: It’s a wrap from this little shop in the mall. They’re five dollars. They’re great.

Kasey: Nice. Is that a beer you’re drinking?

Matt: No, it’s an organic ginger ale from the wrap shop. It’s great.

Kasey: Nice

Matt: Wait.

Kasey: What?

Matt: I think there’s a hair in here.

Kasey: Oh.

Matt: Oh.

Gino: Oh.

Two Weeks later…

Derek: Hey Matt, what’s good for lunch around here?

Matt: Do you like Subway?

Tags: lunch

This entry was posted on Thursday, November 27th, 2008 at 2:09 pm and is filed under Case Studies, Online Marketing Mistakes, Word of Mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.