The Vistaprint story

One of the most popular printing companies in the world is Vistaprint, a online based printing and promotional material company.  The company also provides other marketing services to businesses and consumers.

The company has been around since 1995 and is one of the largest printing companies in North America rising to 6th place in the list of largest public printing companies.

The company was originally founded by Robert Keane who remains as the current CEO. Keane saw a need in the printing world for such a service and pursued his idea of selling printing services to micro and small business. The gap that he saw was that many small businesses couldn’t afford the printing costs that most printing companies offered due to lower volumes. Being a pioneer in the area, Vistaprint gained huge market share in the sector and remain the market leader.

Vistaprint now offer services worldwide and in Australia they are starting to gain more market share. A Vistaprint promo code is offered frequently to Australian consumers to encourage their first purchase.