When Social Networkers Get Angry
I’m angry that Kyle Sandilands, Jackie O and the producers of the 2Day FM breakfast show thought it was perfectly acceptable to hook a 14-year-old girl up to a lie detector test on live national radio and quiz her about her sex life. I’m fuming. I can’t believe they got away with it and I feel absolutely terribly sorry for the poor girl. (John Howard take note, I personally didn’t cause her any harm, but I’m still sorry for her, you can be sorry without admitting guilt). I’m shocked, appalled and last night I did something about it - I used my Twitter alter ego @mattgranfield to tweet #kylesandilandsisadoche. Thousands of others did the same. It helped make the trending topics.
Gee, didn’t we teach him a lesson. He must be shaking in his boots.
This morning I reflected on my actions and thought about the time I changed my Twitter avatar to green to support the Iranian elections, or something like that. I’m not exactly sure what I was supporting to be honest. I’m almost certain it was a good cause. I’m not exactly sure how it all ended up either. I think the dude with the beard is still the president.
Clearly, Twitter is a useful mass commnunication tool. It’s just a shame people like me aren’t very smart at using it to get to the right people.
Read this article over at mUmBRELLA if you will, it’s about how there is pressure growing on Optus to pull their sponsorship of the 2Day FM show. Apparently they aren’t getting the message. Apparently they don’t think people are angry enough about it. I happen to know that Optus is listening to Twitter and I happen to know the people doing the listening have a reasonable social conscience. If you’re angry about what happened on 2Day FM, don’t tweet #kylesandilandsisadoche, do something useful and let Optus know.
Tweet #optus #stopsponsoringaustereo
Show them you’re not happy.
Tags: Optus
josh909
July 31st, 2009 at 11:02 am
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if optus are listening to twitter, why don’t they have a presence?
Matt Granfield
July 31st, 2009 at 11:05 am
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Ah, Josh, have you been to http://twitter.com/optus?
josh909
July 31st, 2009 at 11:07 am
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wow! i stand corrected. thanks for the heads up.
Matt Granfield
July 31st, 2009 at 11:10 am
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No worries, it’s a fairly new account. They’ve only had it for a few weeks.
karthik Narayan
July 31st, 2009 at 12:02 pm
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Already sent my complaint to Optus. Think all customers should
Matt Granfield
July 31st, 2009 at 12:15 pm
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I also lodged a direct complaint. You can do so here if you’re a customer: https://www.optus.com.au/portal/site/aboutoptus/menuitem.8ec78f21a99f2c66d0b61a108c8ac7a0/?vgnextoid=befcbab5610b1110VgnVCM10000029867c0aRCRD
Mandi
July 31st, 2009 at 3:22 pm
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Optus and 2DayFM will both listen if we turn the radio off. Start a campaign to boycott 2DayFM for an entire day, that will send a much louder message than a trending Twitter hashtag.
Matt Granfield
July 31st, 2009 at 3:45 pm
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Hi Mandi, I think someone has already started a Facebook group to that effect. I don’t listen to 2Day FM, so me turning off won’t make much difference! I am an Optus customer though, so I can effect change that way.
Mandi
July 31st, 2009 at 4:18 pm
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I doubt most of their followers on Twitter actually listen to the station (not that I assume you follow them mind you) considering they had 368,766 fans two days ago and throughout this incident have still managed to gain followers and are at 377,319 today.
While there are still enough people who feel that what they did was excusable and tune in, Optus have no reason to kill their sponsorship. Their target audience obviously doesn’t have a problem with it so why should they? Don’t get me wrong, I don’t like this, but why will Optus care if a bunch of Tweeple - who don’t listen to the station in the first place - think they should stop advertising with 2DayFM.
As someone who hasn’t bought Nike as a personal protest since my year 9 geography class, I completely understand the idea of making a stand no matter what the impact, I just think in this case we should be aiming for an impact. Does that make sense?
Crap I said I wasn’t going to give this tool Sandipants anymore attention. Stop me!!!
Adam Ferrier
August 1st, 2009 at 2:59 pm
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Well done Matt.
Optus Pulls Online Sponsorship of 2Day FM » Zakazukha Zoo Social Media Marketing Blog
August 3rd, 2009 at 11:11 am
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