Why Doesn’t McDonalds do its Ads in-house?
Why doesn’t McDonalds do its ads in-house? Surely it would be more cost-effective. They could hire a bunch of creative teams and do their own production. It would have to be cheaper. Obviously there’s the argument that they want variety, but VW used DDB for decades and the results were brilliant. The Economist hasn’t changed it’s marketing comms strategy since the 70s. McDonalds could save a mint, and they never do anything that risque anyway. They’re never done anything remotely like Subservient Chicken.
Although this is weird enough…
What are they worried about?
What am I missing here?
Tags: mcdonald's
Tim Burrowes
June 2nd, 2009 at 7:44 pm
#
Just a stab, but maybe inhouse teams potentially aren’t hungry enough.
With a client like Maccas, you know that if Leo goes off the boil you can shift some of the business in DDB’s direction until they get it together again, and vice versa…
Cheers,
Tim - Mumbrella